R950.00

Sometimes we get so caught up in the big idea that we forget how it translates into a functioning website. How will you charge for shipping if you’re selling heavy items to overseas customers? Do you want visitors to be able to switch between currencies or should they only see the currency of the country they are in? Does your product have one, simple price or can it be customised with add-ons that each cost a different amount? How will you market your site after it’s launched so you make back the money you spent on it?

These questions need to be answered before you start building your website, before you even start to shop around for developer quotes. This is how you ensure your quote is accurate so you aren’t blindsided by unexpected costs later on. Spending your entire website budget only to discover your site is missing crucial features is a nasty shock.

With 18 years’ experience in website design and email marketing, Michelle will use her expertise to guide you by asking the right questions, and figuring out exactly what functionality your website needs in order to service your online business. Together, you’ll formulate a working plan for a practical, sustainable, ecommerce website.

Website strategy sessions are 45 minutes long. Time slots are available Tuesdays to Fridays between 10.00am and 3.00pm (South African time: GMT+2). Sessions are conducted over Skype call or Skype video call (your choice) and can be recorded. Once you have booked your sessions, Michelle will contact you directly to arrange a suitable time, and find out if you have any specific questions you’d like covered.


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