Email Marketing Tactics

Email marketing is both an art and a science. There’s a wide range of strategies one can take, and it takes experience to know the right approach for any particular business.

Michelle has run her business, which specialised in email marketing, since May 2000, and is an expert at designing engaging email newsletters and running effective email campaigns. She can help you to understand your target market, analyse their behavior and design an effective email strategy. She can build on your existing strategy, or help you to design and launch a new email campaign. She’ll advise on what to send, how to build your database, when to contact them, how to test your emails, and much more.



Email marketing tactics sessions are once off meetings of 45 minutes long. Should you want to continue the session once the 45 minutes is complete, we charge R450 per 30 minutes, or part thereof, thereafter.

Time slots are available Tuesdays to Fridays between 10.00am and 3.00pm (South African time: GMT+2). Sessions are conducted online. Once you have booked your sessions, Michelle will contact you directly to arrange a suitable time, and find out if you have any specific questions you’d like covered.

Related products