We do everything possible to ensure that our clothing is as proudly South African as possible. From the fabric used to make up our garments, to the graphic designer and pattern maker who are responsible for creating the amazing designs that we all LOVE and even down to the amazing ladies who sew the garments – we try our utmost to make sure that every step in the process of the creation of our brand remains true to its core – which is to be 100% Proudly South African (Our Mission).

We spend months creating our collections, seeking out the best quality manufactures and suppliers available in South Africa and we are continually working on ways to improve our methods of quality control. We work hand in hand with talented tradesman in the industry in the development of our collections and enjoy sharing in the creative process with them. These close relationships help us to achieve our brand’s vision.

We are committed to producing products that moms will LOVE. These products will be Proudly South African in nature, unique in design and made from quality materials.