Name: Glenn McCall
Business Name: Wisdom and Youth Advertising Agency
Business Description: Brand Strategy, Advertising and Communication

1. How long have you been operating?
This business opened in 2010 and started operating in 2011.

2. How did you start your business?
A strategic engagement with a blue-chip client started the ball rolling. Through this engagement, a Heads of Agreement was signed and then the business was on its way.

3. How old were you when you started it?
This business – 39 years old.

4. What can you tell us to show the scale of your business?
Our client basket includes a combination of blue chip, private and bespoke businesses from varied industries including retail, FMCG, property development and industrial supply. Our staff complement is held tight at 24 people but we have developed a diverse network of talented private entrepreneurs who complement our service offering.

5. What are the best and worst parts of your job?
Best parts are seeing young, talented individuals grow and express themselves creatively. The worst part is dealing with closed minds and pre-conceived ideas.

6. What was the hardest lesson you had to learn in business?
The hardest lesson I have learned professionally, from both my previous corporate and current private career, is beware a person’s word, business values are often not what you would expect.

7. Did you ever want to quit and, if so, what did you do to overcome it?
Yes, often. I think it is the business person’s yoke, not only that of the entrepreneur. However, having an innate confidence in one’s own ability and being grounded and comfortable in one’s own skin has enabled me to overcome the dark times.

8. What are you most grateful for while running your business?
Autonomy, partnerships, and friendships.

9. What has the potential to keep you up at night?
Paying the bills, fetching and retaining business, doing right by the people, being true to the business culture and values.

10. Do you have any advice for entrepreneurs starting out?
Be clear, be cash liquid, be true – to yourself, your business plan, your offer.